welcome to town
Who We Are
Templates made by folks who’ve been in your shoes — and got tired of them.
We built Template Town as a clean, functional space for creative entrepreneurs and small business owner who need websites that work hard and look good doing it. Clean, functional, and zero stress. No developer on speed dial. No wondering how a website costs as much as your first car or wondering if you’re going to break it by changing out a link or color.
After years running brands (and a brief stint back in corporate until…layoffs), we went back to what we know: working for ourselves, designing with intention, and helping others do the same. Learn more about us below!
Who we’re for
Template Town was built for the brands that matter. The neighborhood shops, the solo creatives, the small businesses run on grit, good design, and strong coffee.We know what it’s like to need a website that looks custom without draining your entire next quarter. That’s why we created a better way with niche-focused Squarespace templates built with strategy, user experience, and style that doesn’t feel pulled from a generic starter kit.
Every template is built with your industry in mind, so you're not wasting time forcing a layout to fit. Whether you're a photographer, therapist, electrician, or writer your site should work for you from day one.
Meet the duo behind template town
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Lauren is a brand strategist, web designer, and former media founder who’s led creative work for everyone from startups to national and global brands. She builds systems that are strategic — and believes freedom is the ultimate ROI.
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Alex is a creative problem-solver with a background in operations, quality assurance, and visual media. He’s spent the last decade building systems that run smoothly behind the scenes — from managing production pipelines to stress-testing user experiences.
why we started template town
Because we’d rather be sunburnt and sandy or on a trail than stuck in meetings building someone else’s dream. We bet you’re the same?
We started Template Town to support the small businesses, creatives, and artists who make our communities worth living in — and who’d also rather skip the corporate grind. We believe in freedom, in doing things your own way, and in websites that make that easier, not harder.
our values
Small businesses deserve better tools
We’re here for the makers, the service pros, the shops, the artists — the ones who make real life better.
This is about building a life, not just a business
Work is only part of the equation. We care about the rest of your life, too — the part that exists off-screen, off-grid, or just... offline.
DIY shouldn’t mean “figure it out alone”
Templates should come with support, guidance, and structure — not a blank page and a prayer.
We don’t do corporate
No fake urgency. No sales funnels. No “make 6 figures while you sleep” energy. Just honest tools that work.
